Going fast I could get along with, but never being able to wear a wife-beater shirt and scruffy jeans to the Walmart would make me feel like a kept man. I guess I will just race in the virtual world and snub the great american marketing machine.
Saturday, August 6, 2011
Hi my name is....?
I just cruised past the NASCAR site (that would be National Association for Stock Car Auto Racing) and saw a picture of one of the popular drivers in uniform. I don't think I have ever seen him out of uniform. The racing suit sports about fifty sponsor logos. He looks like the backdrop to a national sporting event, but wait he is. 
A walking yellow pages of all things that cool people should be purchasing. This caused me to ponder what it would be like to be a branded man. To always be expected to be prostituting some jelly beans, insurance and special auto parts 24/7. This would not be my favourite thing to do. I hate to wear even a badge that has my name on it. I don't want people reading me! Or knowing my name unless they have filled out the proper request forms first. 
Of course for 4 million a year +++ maybe I could do a few flips too!
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This isn't just a step up from wearing suitably emblemised Calvin Klein underwear, it's much cruder than that. You wanna watch me race, you have to read "Subway" on my clothing. I have had some thoughts myself about name badges, however, here...
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I always know who you are no matter what you're wearing... and I suspect that for 4mil you would get over your distaste about being branded. Especially if the perks included the car.
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